Blog 101 – Finding The Right Niche Market

Can I tell you a little secret? The best blogs out there are the blogs that talk about one central theme, one topic, or one niche.

These are the blogs that have the best information within their niche. And they have the audience and engagement to prove it.

So, should you have a niche as a new blogger? Hell ya! Having a niche is crucial to your blog’s success.

But, what’s so great about having a niche? Let’s look at four reasons.

1. You Grow a Following A Lot Quicker

People fall in love with your blog faster if you have a niche than if not.

When they find your post on Pinterest, click over to read it and if they love the post, they’ll start looking through your site for more posts like that.

What if they don’t find any similar content on your site? They see a post about exercise next to a post about top tech tools for kids.

And what does this person do? BOUNCE!

But, what if they finish reading that epic post, look through your blog, and see even better posts? They stay longer and most likely will sign up to you list.

Having a niche means you have an engaged and excited audience than if you wrote about everything under the moon.

2. You Become an Expert

You know how you went to school for four or six years to become an expert? Well in the blogging world, you can become an expert in way less time.

Start a blog, write about one theme and provide your best tips. If people learn from your posts and you help people with your tips, you will become an expert.

This is a great thing to have if you want to eventually monetize your blog.

3. You Can Make Money Faster

You know, in order for someone to feel comfortable to buy, they need to trust the person they are giving their money to.

And an easy way to build trust is to provide high-value content in your niche.

This shows your expertise, credibility and it helps convince future buyers to trust what you have to say.

4. Is There a Need For My Niche?

Okay, let’s get real here.

If you want people to come to your blog, read your posts, comment and share, there has to be a genuine need for your blog.

For example, if your niche is fishing, is there a market for that? Maybe (I don’t know), but if you want to succeed, you need to find a niche that people want to know more about.
How do you find out?

Easy. With Facebook

Find Facebook groups where your audience hangs out. If you know your audience are mostly mommy bloggers you can search in mommy type groups

All Facebook groups have a place to search the threads. Type in your niche or general keyword associated with your niche and see if people need help.

For example, if your niche is branding and social media, you can search in groups for people asking questions about Pinterest and branding.

Can You Monetize It?

Finally, you want to see if your niche is profitable.

At the end of the day, most people end up blogging to earn money, but if you don’t have a niche or you have a niche that no one cares about, you’re not going to earn an income from blogging.

Finding out if you can monetize it depends on how popular your niche is and how helpful you are. Look at your competition to gauge whether or not you can profit from your blog.

Just remember though, don’t start a blog simply to make money. Start a blog out of the desire and passion first.

Until Next Time

Ian Leishman

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