Dangers of Black Hat SEO – Why You Should Not Go That Way

Following SEO could be tricky – but not if you know how to abide by the rules.

There are policies to follow in implementing SEO in our sites.

Rules are established to provide a useful, relevant and safe environment and to ensure the quality of user experience.

Ranking high requires keeping up with the current and changing SEO trends and constantly adjusting your approach to suit any new algorithm updates

.On the other side, there are the people (spammers) who try to outsmart search engines and bring organic traffic to their websites without following any rules, but breaking them instead.

That’s the dark side of SEO.

Here are the different types of Black Hat SEO and its pitfalls for your business:

Paid Links. Buying links for SEO has some undeniable advantages for the buyer. First of all, it is easy.

Once a transaction is done, there is no need to bother with the quality of the content.

Secondly, the anchor text, a strong Google ranking factor, is also chosen according to customer’s preferences.

These two reasons are enough to effectively manipulate search engine rankings which is why this SEO technique is classified as a serious black hat.

Duplicate Content.

As the name suggests, duplicate content refers to the well-known “copy and paste” content creation practice across domains and means that blocks of copied content from different sources exactly match each other or look very much alike.

Search engines prefer unique content which is why content purposely duplicated across different domains is perceived as one of the worst black hat techniques.

When the same results are found in the Google listing, it is a clear sign of manipulation of search engine rankings and it usually results in poor user experience.

Duplicate content concerns not only different domains but also one domain.

However, the second case isn’t as serious because it’s usually a sign of lack of knowledge or neglect.

Therefore, it is crucial to implement a canonical tag to indicate the original version of your article.

This way, you make other copies invisible for Google bots.

Spam Comments.

Spam comments are intended to create free backlinks.

Links gained in this way are 100% ‘nofollow’ and transfer no SEO juice, which makes this technique a real waste of time.

Nonetheless, it is currently one of most popular black hat practices.

What is more, it is not always done manually, there are even various tools available to automatically sprinkle spam comments across the Web.

If your blog is open for commenting without anyone to control their quality, sooner or later you are going to get spam comments which will leave a negative impression on the users and lower the quality of their user experience.

That’s why it’s better to prevent spam comments before they make your readers feel uncomfortable and discourage them from leaving any valuable comments.

Remember, spam comments also harm your blog by making it look neglected and unprofessional.

This is why you should wait and approve the comments after filtering out the spam using blocking plugins

.• Cloaking.

What happens when you insert the term “cloaking” into the Google search bar? You will be given a Google Knowledge result which first explains “cloaking” as a search engine technique that presents completely different content or URL to the user than to the search engine spider.

In fact, this SEO method is considered deceptive because it tricks search engines in order to get the desired ranks for target keywords.

Moreover, it’s a violation of Google Webmaster Guidelines because, in most cases, it serves people with irrelevant results.

Black hat techniques are quite risky to practice because they are usually detected sooner or later.

Consequently, a website can be banned or penalized.

Being banned is rare because it means an ultimate removal of a particular website from the SERPs.

Penalization is a much more common consequence to pay for negative SEO and involves lowering a website’s rank.

Until Next Time

Ian Leishman

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