Free Ways To Get On Top Of Google Search Ranks

The goal of any digital marketing strategy is not just to keep your business afloat but also to get your brand on top of major SERPs like Google.

Would you like your business to show up at the top of Google for searches centered around the goods or services you sell? Of course you do, everyone does.

You know that people use search engines like Google to find information about things they’re considering buying.

What you might not know is people do their research online even when they fully intend to go into a physical retail location to purchase.

If you want to capture valuable search traffic and direct them to the right resources on your website you have a lot of work to do.

You have to build a solid strategy, implement it effectively, and keep up with the latest algorithm updates to make necessary strategy adjustments.

Don’t forget to keep the rest of your business running and make sure you can properly serve the leads and prospects your rankings generate.

Remember, if you don’t have a good inbound marketing strategy in place to turn that traffic into leads your rankings won’t be worth much.

If you believe this is all for you it’s time to put together a game plan and get to work.

The reward for your efforts could produce enough traffic and leads to help you reach your business’ goals.

Failing to market your business online through search engine marketing could certainly cause you to miss your projections by a larger gap every year.

Develop a web content strategy.

When Google put out their Panda algorithm update in 2011 they put out a message to web builders: Don’t let your site get stale.

That meant that sites will be rewarded for continually improving their content, growing the amount and quality of relevant and resources web pages.

If you want your search engine rankings to improve you better build your site out over time.

Keep it fresh and keep it growing by implementing a sound strategy.

Add tools, resources, and informative content to help visitors understand how to use your site to educate themselves and understand their options.

Support your primary pages with layers of supporting content pages.

Link these pages to the appropriate primary page to pass additional keyword authority accordingly.

Write blogs.

To further support your website content strategy you have build a blog on your website.

There is an overwhelming amount of data and research to support the benefits of blogging, suffice it to say it’s an enormous aid to search engine strategy.

Every new article you publish counts as a new indexed page on your website and the articles can also be promoted and distributed socially to drive additional traffic to your site.

The key to effective blogging is to build topics and choose a focus keyword for each article.

Write about the kinds of things your potential clients are interested in learning about.

Don’t be overly promotional about your own products, focus on the industry and solutions as a whole.

Blog articles are meant to be casual and brief, keep them that way.

700 words should be plenty for most articles, get to the point, break up your content with bold points and imagery.

Boost with quality inbound links.

Now it’s time to energize your SEO strategy with some quality inbound links.

Inbound links are created when other websites link back to your website as a relevant resource in support of their content.

Obtaining links from vendor sites, supplier sites, and authoritative industry sites can really boost the relevance of your website on search engines.

Guest blog articles are a fantastic application.

The idea behind guest posts is that everyone wins.

The host site gets a good piece of quality content, it’s readers get yet another piece of information relevant to their interests, and you get to expose yourself to a completely new audience by posting to their blog instead of your own.

By including a properly placed hyperlink back to your website you gain the quality inbound link that will drive better search engine rankings.

Nothing you do will be perfect, you need to have a continual review strategy for your entire campaign.

Pull reporting often and review analytics to track the hits and misses.

Focus extra time on keywords that aren’t moving enough and repeat the steps you took that brought results in the past.

You’ll get better as you go, and there are hundreds of great resources to help improve areas of weakness.

Talk Soon

Ian Leishman

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