Google And Facebook Still On Top Of The Online Food Chain

A new study commissioned by cloud computing giant Salesforce shows that Google and Facebook continue to dominate the world of digital advertising, and are adapting as more and more marketers and advertisers turn to video. According to Salesforce’s Digital Advertising 2020 Report, which the company officially unveiled on Thursday morning, 65% of companies increased their…

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Blog 101 – Finding The Right Niche Market

Can I tell you a little secret? The best blogs out there are the blogs that talk about one central theme, one topic, or one niche. These are the blogs that have the best information within their niche. And they have the audience and engagement to prove it. So, should you have a niche as…

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Lead Magnets That Captivate – How To Create One

People love free things. Fact. If you see a free quiz or a free course that promises to solve all your problems, you’re going to go for it, right? These free things are known as lead magnets, and their aim is to attract a specific kind of person and reel them in. Businesses use them…

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Facebook Rolls Out Major Changes – Focuses On Personal Connections And Less On Brands

Facebook announced on Thursday that they will start to prioritize showing users more posts in the News Feed that come from friends and family and fewer posts or ads that are generated from brands and publishers. This has triggered a panic button on many businesses that rely on Facebook for growing their reach and influence…

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