Powerful Tips To Market Yourself Effectively on LinkedIn

Social LinkedIn is the most professional of the major social networking websites, used by over 450 million business professionals worldwide.

It is responsible for more than 80% of a business’s social media leads!

And, since it is largely focused on B2B connections, LinkedIn should be a big part of your social media marketing strategy.

At its most basic level, LinkedIn allows you to set up a personal profile and connect with other professionals you know or want to know.

You will receive status updates on a regular basis as your connections update their profiles.

In addition, you can set up a LInkedIn profile for your company to allow people to follow your company’s updates.

One of the cool features of LinkedIn is the “six degree of separation” approach that allows you to easily see how you are connected to someone via others.

You may be surprised to see how closely you connect to your prospects or customers – and how connected they are to others, including your competition.

The bottom line is that LinkedIn works for B2B lead generation.

To take LinkedIn to the next level and use it as a marketing tool, put the following recommendations into action:

1. Ensure that you have a complete LinkedIn profile.
Think of your LinkedIn profile as an interactive resume on steroids. In addition to listing information about your work experience and education, LinkedIn allows you to enhance your profile with interactive capabilities that showcase your experience.

Daily Status Updates: One of the best ways to keep your connections informed about your happenings is by posting status updates, brief statements you feel your connections will find useful.

They can include images and links to related content on your Website or third-party Websites.

To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis

.• Blog Posts/Articles: LinkedIn allows you to easily publish articles to your profile.

This is a great way to establish yourself as a thought leader and get exposure to your LinkedIn community.

Recommendations: LinkedIn makes it easy for you to request recommendations from your connections.

A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.

Projects: If you have successful projects you want to highlight, post your projects including a description, link and the team members you worked with.

Skills and Expertise: List your skills and expertise on your profile to help others understand your strengths and improve your ability to be found.

Connections will be able to endorse your skills by providing their seal of approval.

2. Create a company page.
Create a company page to tell your company’s story, showcase your products and services, share updates with followers and recruit new employees. Your company page can feature:

Banner Image: The banner image is the first thing peple will see when they visit your company page. Design one that reflects your company’s brand and the image your want to portray.

Products and Services: Feature your products and services including rich descriptions, images, feature lists, YouTube videos and links.

Status Updates: Status updates on your company page can feature content from your website with links back to the detail. For a fee, you can also promote your updates throughout the LinkedIn community through sponsored updates. The key is to post updates regularly.

3. Use LinkedIn as a powerful marketing tool.
LinkedIn is a valuable tool that can help you grow your B2B business and catapult your career. The following tips will help you use this resource to produce results:

Brand Your LinkedIn Address: When you create a LinkedIn profile, it will create a LinkedIn Web address that will appear like a collection of odd letters. You can customize this address to create a branded LinkedIn address with your name.

Become an Expert: Post educational status updates and actively participate in LinkedIn group discussions to establish yourself as an expert and thought leader

.Whenever you meet someone, connect with them on LinkedIn. It’s a great way to expand your influence and keep connections up to speed on your accomplishments.

For best results, be sure to personalize your introduction message. Who knows, this new connection could be another successful sales transaction.

Talk Soon

Ian Leishman

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