Proven Ways To Generate Leads For Your Brand – Fast And Easy!

Your business needs leads because that’s where the profit lies.

Growing your brand also necessitates growing your leads.

This goes hand in hand if you choose to dominate the virtual economy.

As a small business, generating leads is a top priority.

Luckily, there are many ways to get more leads quickly and effectively.

The following five ideas can be used by businesses of all sizes and most industries.

The key is to test and modify to make them work for your customer base.

Here are fast and easy ways to generate leads for your business:

Personalize your email marketing efforts.

Email marketing is a great way to drive leads, especially when your emails are personalized to the person receiving it.

A study by Experian found that personalized emails generated up to six times higher revenue than non-personalized emails and campaigns.

Use your email platform to personalize your email greeting to include the recipient’s name.

Group your contacts by name location, purchase history, or expressed interests.

This small touch can help you drive more leads while building brand loyalty with potential customers.

As you begin sending emails, it’s important to track your success.

This allows you to test, modify and evolve, driving more leads with each send.

Compare your open and click rates to the average for your industry, as well, to determine if you’re on par or behind.

Create valuable content.

Content is a great way to build search engine optimization for your website, show your knowledge as a business, and generate leads.

The first step in using content as a lead-driving tool is to remember that this term encompasses more than just blog posts.

Content could be an ebook, guide, white paper, graphic, in-depth study, or video.

The content is then gated, so potential customers give you their contact information in exchange for access to it.

To make the most of this content, consider how you can make it most valuable and targeted.

Use Facebook Ads.

Facebook ads are one of the best ways to drive leads.

If you’re willing to “pay to play,” you have access to specific targeting options, including age, location, interests, and more.

To make your ads successful, and drive qualified leads, use best practices and follow your data.

Use eye-catching, bright colors, rather than blues or whites. The latter tends to blend in with Facebook’s branding.

The ad should be closely related to the content people are clicking through to. If there’s any confusion, people are more likely to click away, assuming there was a mistake.

Use coupons and discounts.

To drive leads with discounts and coupons, focus on “new customer coupons.”

In a 2016 CouponBox survey, 75% of retailers polled said this was the best coupon/discount for increasing long-term revenue.

Once you’ve created your deal or coupon, it’s time to distribute — you can’t expect customers to find these discounts and deals themselves.

Share with current and future customers via all your online platforms, including social media and email.

If possible, create a banner ads or pop-ups for your website as well, enticing potential customers to buy right then and there.

If direct mailing is part of your marketing budget, use this as a way to distribute discounts and coupons as well.

Create referral partnerships.

As a small business, you can generate leads by partnering with other small businesses. A simple way to facilitate this is with a referral partnership.

In this case, you receive a percentage of the revenue from referrals you send to the other business and vice versa.

Have your lawyers or legal team create and proof paperwork, to ensure both sides are clear on the stipulations.

Include information about requirements such as quality of the leads, total sale amount, percentage tiers, and more.

Leads are part of that numbers game in growing your business online.

Mark your presence and generate leads with the above tips from the biggest brands online.

Until Next Time

Ian Leishman

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