SEO Simple Starter Kit for 2018 – Basics of SEO

Looking to increase the likelihood that you show up first in people’s searches? Google has changed algorithms in a rapid fashion – this also goes with SEO trends. Google has increased the number of ads that appear above the fold from three to four for many search queries.

On some searches, the top organic result is below the fold, which means organic traffic is dropping precipitously for many searches. On mobile, organic traffic is even lower due to the small screen size.

With this scenario, what’s a business to do? How do you cope with all of these changes?
Search engine optimization can seem complicated, but even beginners can utilize simple SEO tips and tricks to increase their page rankings on search engine result pages.

From improving components of their webpages to signing up for powerful SEO analytics platforms, beginners can easily use the same techniques and tools as SEO experts.
Here are some tips and tricks to help you stay at the top of SEO for 2018:

1. Make your keywords relevant for 2018.

We’re in 2018 now, so people will be using searches such as “best spring dress style of 2018” and similar searches involving 2018. While these phrases will have lower traffic volumes than their root terms, good, timely content will be more likely to rank and click-through-rates will be higher. For many searches, fresh content matters.

2. Use Google’s Autocomplete feature.

Google has a great bit of functionality called autocomplete. When you start typing a search term into Google, you will notice that it gives recommendations for what it thinks you’re searching for. You can jot down these different keywords and phrases, which are related to your own, and it will give you ideas of what other phrases people are searching for and potentially include them in your own piece, or use them to create new pieces of content.

3. Investigate competition brands or sites.

Knowing what your competitors are doing is an important piece of information. Visit your competitor’s websites and see what they’re doing. Investigate what they’re ranking for by typing your search queries into Google. If you have money to spend, you can pay for software like Moz Pro, which allows you to track your competitors among other features. You might find keywords you hadn’t thought of using that are relevant to your business as well.

4. Make sure your titles and meta descriptions are unique and accurate.

Page titles and meta descriptions are the low hanging fruit in the SEO world. Making sure that you have taken care of these two elements is an important step to improving your SEO. And in recent years, some studies have shown that user engagement metrics like Click-through-rate can improve your search ranking, making good titles and meta descriptions even more important!

5. Improve your URL structure.

For example, Let’s say your website is “” and you are selling baseball cards on your website. A specific page for rare cards looks like “” This will look confusing to customers and hurt that specific page’s ranking when being crawled. However, if it says “” then users are more likely to trust the page and click through to it and Google is more likely to rank the page higher in their results.

6. Automate Social Media Posts.

Automation is another way SEO experts make their lives easier. For social media, they frequently schedule posts in advance to continue to be on their followers’ radar and keep up with engagement.In Facebook, go to the Publishing Tools tab and under Posts in the sidebar, you can view your Scheduled Posts. Click on the Create button to post messages, photos and video and more with the options to:

• Schedule – Select a date and time to publish posts
• Publish – Publish posts immediately
• Backdate – Have posts appear at a previous date on your timeline
• Save Draft – Save the post and come back to it later until you’re ready to publish

These tools are great for setting up your social media calendar and keeping record of your published and unpublished posts

.7. Create shareable and irresistible images.

The right images make your inbound marketing content shareworthy, increasing your follower numbers on social media and the amount of external links to your site. But you don’t have to be a graphic designer to get your followers to share your content. Use programs like Photoshop, Canva or other graphic design software to make images like banners, social media pics and infographics. Posts with images are most likely to be shared. According to social media app Buffer, Tweets that feature images have an 18 percent higher click through rate than posts that do not have pictures.

8. Reach out to key influencers in your industry.

Companies big and small can participate in one of the most hyped up forms of inbound marketing: influencer marketing. Using influencers who already earned the trust or respect of thousands or millions of followers to promote products and services can be effective for companies that want to expand their reach. However, your marketing budget or other forms of compensation you may provide will likely affect the number or popularity of the influencers who promote your products or services.

Some social media stars, like those on Instagram, are paid thousands per post. But if you don’t have the budget for these Instagram influencers, you can still gain the attention of other high-profile social media accounts by offering free products or services in exchange for their review or sponsored posts. This is one of the most exciting and effective way to promote your brand and to create rapport with major influencers in your niche.

There is so much more that goes into SEO, but it is always important to make sure that you have covered all the basics. From there, you can start building an empire from the ground up. You can’t build a house on a weak foundation, so it is important to get these things right for 2018 so you can engage, conquer, and dominate.

Until Next Time

Ian Leishman

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